News & Events

A brief history of the Rolex Day-Date

Today, we’ll talk about the watch that propelled Rolex in the wonderful world of high-end luxury watches. The watch of generals and presidents, but...

The fascinating story of the Memovox

In the middle of the last century, pushed by an economic boom and the arrival of a new generation of executives in the company, Jaeger-Lecoultre la...

The Rolex 5100 "Texano"

If Rolex is famous for its timeless references and innovations that shaped modern watchmaking, there are however a few unknown models whose name on...

Victory for “The Beautiful Watch “ team in Dhream Cup 2022. Oren Nataf to land the first place in the race from the English Channel to Morbihan on Tuesday, July 19th.

Leaving Cherbourg on Sunday, Oren Nataf is the first Drheam Cup competitor to have crossed the finish line off La Trinité-sur-Mer on Tuesday. The s...

Route du Rhum 2022 : November 6

Created in 1978 by Michel Etevenon, La Route du Rhum-Destination Guadeloupe is the queen of solo transatlantic races. For 44 years, it has linked S...

Les Voiles de Saint Tropez 2022 : September 24 to October 8

During the first week from September 24 to October 1, 2022, the event will welcome classic and modern boats, as usual but for modern sailboats up ...

Le Mans Classic 2022 : June 30 to July 3

The 10th edition of Le Mans Classic will be held from June 30 to July 3, 2022. Created in 2002 by Peter Auto, in association with the Automobile ...

The Drheam Cup 2022 : July 13 to 24

The DRHEAM-CUP / GRAND PRIX DE FRANCE DE COURSE AU LARGE was created in 2016 by Jacques CIVILISE, in response to a need for a Great Open Sea Race f...

XXIe Trophée Bailli De Suffren 2022 - June 23 to July 9

XXIe TROPHÉE BAILLI DE SUFFREN - "The SUFFREN's TRILOGY" June 23 - July 9, 2022 - SAINT-TROPEZ, MAHON, CARTHAGE, MALTE This event is a tribute t...

The Rolex GMT-Master origins

The Rolex GMT-Master story began in 1954 when Rolex introduced the reference 6542. The watch was housed in the classic steel Oyster case, which was...